A kaleidoscope of colour, animal print and a whole load of layers are all key features of the new Kenzo x H&M collaboration.
With the perfect blend of Kenzo’s Asian heritage and a splash of Parisian sophistication, there is no wonder why the wait for the collection is almost unbearable. If it is anything like last year’s fiasco with Balmain’s collaboration with the high street chain, if you want to purch
ase anything, planning is definitely essential to ensure you get what you want come November 3rd.
Pier 46, New York City was the first to witness the collection in all of its primal glory with the models, dancers and a brass band. Creative directors Carol Lim and H
umberto Leon recognise that Kenzo, as a Parisian fashion house is not like others, different from the classics Chanel and Dior. Kenzo is fun, exciting and has a youthful spirit with a majority of the collections inspiration being taken directly from the street to the capsule collection itself.
Similar to last year, there are a few famous faces featuring in the collaborative campaign including model and wife of the late David Bowie, Iman, actress Chloe Sevigny and Chance The Rapper. Iman herself is heading the campaign as the H&M x Kenzo ambassador alongside Chance.
Kenzo’s seasonal signature zebra print, seen in campaign adverts, is wrapped aro
und models bodies in the form of bodysuits, track suits and, rather surprisingly, socks. The use of clashing print and bold invigorating colour produces a completely new outlook on other seasonal trends like berry tones, cosy knits and faux fur. Such a perfect way of proving to the fashion industry that they are different, with everything being expertly crafted to produce the most perfect of high fashion/high street hybrids.
One question that is most likely in everyone’s minds is the price. Last year’s collaboration saw prices range from £30, at the lower end, to the top £300 range, ensuring that a selection of the collection was available to those who couldn’t afford to purchase straight from the runway. This is exactly what many fashionistas love about the H&M collaborations: designer clothing is becoming more accessible. Again, with this collaboration, items start from as little as £7.99 (for a pair of green zebra print socks) and go up to £199 for a puffa jacket with minimal embroidery.
H&M are definitely pushing the boat out with this collaboration. It may not be to everyone’s taste, but for many potential buyers, lists and a heck load of planning is probably already underway. In the meantime, we all await the release date and pray that any damage to our bank accounts is minimal.
Rumour has it people are already putting in holiday requests at work to ensure there is no interruption to grabbing pieces from the collection – a logical idea, but let’s not recommend it to the whole world.