Business woman, CEO, wife of former Prime Minister David Cameron and now the owner of her very first fashion label Cefinn, Samantha Cameron is unstoppable. Cameron’s first collection launched earlier last month just in time for spring/summer from high end department store Selfridges, online retailer Net-A-Porter and Cefinn.com. During Sam’s years in 10 Downing Street, a hair was never out of place and her poise represented graciousness to a T, so the expectations for the line are held high. The line found its name from her own, C being the first letter of Cameron’s last name and N being the last, whilst the other letters represent the name of the Cameron’s children Elwen, Florence, Ivan and Nancy.
The 35 piece collection was revealed earlier this year in Vogue’s January edition, featuring tailored shift dresses, A-line skirts and the occasional coordinate – all very appropriate for the ‘practical, modern women who enjoy clothes’. Sam Cameron was pictured in January’s edition of Vogue showcasing the collection, wearing a grey, geometric printed wool skirt and top priced at £180 and £190 for each piece. The beauty of the collection is that many of the pieces offer slight bursts of colour, making them easy to pair with high street pieces.
Alongside supporting her husband, Cameron has taken her position in protecting the fashion industry along with other political wives including Michelle Obama by wearing a variety of British or American made labels, also playing an active role in the British Vogue Fashion Fund.
This versatile collection does come with the designer price tag with prices ranging from £150 to £450, making the pieces slightly less expensive than other labels on Selfridges and Net-A-Porter. Commenting on the price of her collection, Sam told Vogue: “I felt that there were a lot of American and French brands out there that fit that bracket of designer contemporary” paving the way for us Brits in the fashion industry. Rumour has it, Cameron had been working on the long awaited collection before her husband left Downing Street.
Cefinn is proof that politics does have a place in fashion and not the other way around. Women in politics have faced harsh criticism on their appearance, Samantha Cameron being one of them. Many women who have associations with politics have more fashion credentials than what most people think, for example Prime Minister Theresa May owns over 200 pairs of shoes and was once paid £175,000 to go shopping with a Conservative supporter.